Ideas for the Trailer
Easy A by Will Gluck
Trailer opens with character breaking the fourth wall, talking directly to the camera. Later, it cuts between the character talking to the camera and events that happened to her and she is telling the audience about it. This direct address to the audience creates a 'personal' feeling and adds to the authencity of chick-flicks because the film is literally reaching out to the female audience.
Wild Child by Nick Moore
At 0.10, the editor uses a 'slide' to jump from one scene to another, a common convention of a chick-flick trailer. In this trailer, it uses a 'slide' for fast-paced editing and to convey the sense of the character's extravagant lifestyle. It is almost like a 'listing' effect for film.
The Bling Ring by Sofia Coppola
The editor uses fast-paced montage of photos to juxtapose the moving picture. It creates a 'modern' atmosphere and how technology is ubiquitous, a typical chick-flick convention. It depicts how teenagers are always up to date with the latest technology and how we are extremely reliant on these technology. I am also drawn to the stylish presentation of the credits – the contrasting colours of black and yellow creates a sleek, modern, and pop-art look.
The Princess Diaries by Garry Marshall
The use of a 'narrator' to tell the story is a common convention of chick-flicks. When used, the voiceover can convey ideas and plot clearly to the audience, as well as adding humour to the trailer with its calm and monotonous voice juxtaposes by the chaotic image on screen; showing two contrasting thing occuring at once. However, the use of a voiceover may seem unprofessional and trivial as it gives no further depth to the trailer or film.
Valentine's Day by Garry Marshall
Begins with fast-motion establishing shot of the city and a brief voiceover
Russian Formalist inspired editing - clips of different people on screen at the same time to show how their lives intertwined with each other or how everything is occuring at the same time
Texts – usually catchy, short phrases – which provide a general insight to the film and helps to establish its genre
Love, Rosie by Christian Ditter
The 'texting' effect in between moving images to describe the plot
Lots of 'slides' transitioning from scene to scene